A promotional products distributor sales rep who is considered a hunter is not afraid to cold call and go after new accounts. They can easily generate new leads and convert them to clients. A promo distributor sales rep who is considered a farmer is one who can cultivate relationships and grow deeper and wider within established accounts.

In a perfect world, a hunter and farmer will be on the same team, but we know this isn’t always the case (sometimes there is not even a team!).  Whichever one you may be, there are opportunities to grow your business!

Read more at the AIA blog where I was featured as a guest blogger: