In the promotional products space, the companies who thrived during the pandemic were the ones who quickly jumped on the PPE bandwagon – in some cases chartering jets full of PPE for their customers.  The US economy is again in flux and the parameters to conduct normal business have changed yet again.  This article is a great resource for leaders looking to prepare for the extended period of higher interest rates, and what it can do to our category. 

Is a recession coming? How US companies can prepare | McKinsey